Case Study · 2025

Kalyo

Quiet. Earthy. Intentional.

Brand Identity Packaging Design
Earthen bowl on a rustic wooden table

Project Details

Client Kalyo Architecture
Industry Handcrafted Ceramics
Services Brand Identity, Packaging
Timeline 8 Weeks
Year 2025
Overview

Quiet ceramics for everyday rituals.

Kalyo creates tactile, earthy ceramics that embrace subtle imperfections. Handcrafted from natural clay, each piece is designed to ground you in the moment.

We partnered with Kalyo to build a visual identity that whispers rather than shouts—celebrating the raw beauty of the materials and the slow process of creation.

01. The Challenge

More than just pots.

Kalyo's previous identity was functional but generic. It showed the products but failed to capture the warmth and intention behind the process.

The goal was to shift perception from "hobby potter" to "high-end ceramic studio" without losing the grounded, approachable feel.

Collection of earthy ceramic mugs and bowls
02. Strategy

Immersive Digital Spaces.

We approached the website design like an architectural project: creating flow, light, and space.

Close up of clay texture

Raw Texture

High-res details of natural clay to evoke tactility.

Bowl

Daily Rituals

Imagery that captures the stillness of the objects in use.

Kalyo Brand Board

Organic Typography

Typography that balances the organic forms of the work.

03. The Website

A home for the future.

kalyo-earthenware.com
Handcrafted ceramic set on wooden table
01

Shop by Glaze

An intuitive shop interface allowing customers to filter by glaze type and firing method.

Shop Grid Interface
02

Process Journal

A rich visual journal documenting the slow process of hand-building and wood-firing.

Journal Entry Interface
04. Results

Sustainable Growth.

Sold Out

First Collection

15+

Wholesale Partners

Featured

In Vogue Living

"

The brand identity feels like an extension of my hands. It speaks the same language as the clay.

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