Spudge
Organic Clay. Unfiltered Identity.
Project Details
Molding a brand for muddy hands.
Spudge isn't about perfect porcelain; it's about the raw, tactile nature of clay. The studio offers workshops and sells small-batch pieces that celebrate imperfection.
We partnered with Spudge to build a visual identity that embraces the smudge, the fingerprint, and the earthiness of the process.
From studio shelf to global kiln.
The previous branding was too clean, too sterile. It looked like a medical supply company, not a messy, vibrant art studio.
They needed a brand that felt approachable yet artistic, capable of stamping a coffee mug or fronting a workshop flyer.
A mark you can touch.
We developed a visual identity that uses soft, fluid shapes and earthy tones to mimic the physical properties of clay.
Color Palette
Terracotta, Sage, and Charcoal.
Typography
Hand-drawn feel mixed with clean editorial type.
Studio Aprons
Packaging
Flyers
Fired up and ready.
Workshop Fill Rate
Merch Line Launched
Community Award
Creatifind captured the messy, beautiful reality of our studio perfectly. We finally look like us.
See more work.
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