Editorial collage of a high-end website displayed on a laptop

Help buyers understand your expertise, or make publishing easier to sustain. Two starting points for consultants and fractional leaders with proven work. You can start with either.

Two needs. Two starting points.

Choose Expert Brand + Website when your presence undersells your work. Choose the Expert Publishing Partnership pilot when you need help turning experience into a consistent publishing program. Foundation and production-only support are available for narrower needs.

Best when both the brand and website undersell the work and you want them rebuilt as one launch-ready system.

  • Complete Brand Foundation scope
  • Copy, design, and build for up to four informational pages
  • A proof section using permitted evidence and a clear inquiry form
  • Two consolidated revision rounds, launch handoff, and a 30-day review

After launchBrand & Website Care is $600 per month for past studio clients. We agree the monthly update allowance, response window, and delivery dates before starting. New sites, rebrands, and publishing are separate scopes.

Guided service finder

Find your fit in two questions.

Two questions · one starting point

Choose the situation that feels most true right now. If more than one applies, pick the one causing the most friction today. You will get a starting recommendation, not a commitment.

Compare every offer

Question 1 of 2

What is the biggest gap right now?

Know what you bring, and what happens next.

We do not need a perfect brief. We need enough context to identify the real bottleneck, recommend the smallest useful engagement, and make responsibilities clear before you commit.

You bring

The business context

  • What you sell and who needs it
  • Your current brand, website, or publishing workflow
  • Existing paid work and the reason your presence needs to change now
  • For publishing: expertise, permission to use evidence, and timely approval
We confirm

The working agreement

  • The service that best fits the gap
  • Documented deliverables and boundaries
  • Timing, milestones, or weekly cadence
  • Responsibilities, feedback windows, and handoff
  1. 01

    Diagnose

    We review the offer, what exists now, and the friction you want to remove.

  2. 02

    Agree

    We recommend a starting point and document the scope before you commit.

  3. 03

    Build and ship

    The people in the conversation direct and make the work with clear milestones or cadence.

The practical questions.

Do I need a rebrand before publishing?

No. Start with the gap that matters now: a presence that undersells your work, or publishing that takes too much of your time. We review your existing materials before recommending a service.

Can Brand Foundation become Expert Brand + Website later?

Yes. We review which foundation work can be reused and itemize it in the website proposal so you do not pay twice for the same work. Any changed positioning or additional scope is quoted before work begins.

What does the $4,000 website engagement cover?

A discovery interview and review of your offer and available client evidence; positioning, copy, and a core identity; up to four informational pages; a proof section using permitted evidence; and an inquiry form. It includes two consolidated revision rounds and a review 30 days after launch. Ecommerce, member accounts, custom applications, paid hosting, and third-party subscriptions are outside this scope. The platform, launch responsibilities, and schedule are agreed before work begins.

How does the publishing pilot work?

At $2,500 per month, the pilot includes one guided interview of up to 60 minutes, an editorial plan, and four original pieces per monthly cycle. Each piece is a written post of up to 800 words or a video of up to three minutes drawn from the interview. We agree the mix and one primary channel before starting. There are two consolidated revision rounds per cycle and a monthly review. The four-piece allowance stays the same in five-week months.

Who approves and publishes the work?

We identify topics, conduct the interview, check claims against supplied evidence, produce the work, and prepare captions and a publishing schedule. You provide expertise, permission to use client material, and one consolidated approval. You publish the approved pieces; account management and direct posting are separately scoped. We review your time spent, approval effort, publishing reliability, and relevant buyer responses without promising leads or revenue.

What are the Starter Cadence limits?

For clients with topics and footage ready: four production weeks per monthly cycle, each with one video up to ten minutes, three cuts up to 60 seconds, two thumbnail concepts, and up to two static design requests. Supply up to 30 minutes of source footage per production week. Two revision rounds per video are included. A fifth calendar week does not add output. Interviews, editorial planning, posting, additional footage, and rush work are separately scoped.

What does Brand & Website Care include?

For past studio clients, $600 per month covers agreed updates to the existing brand and website. We document the monthly task allowance, response window, and delivery dates before the retainer starts. New websites, rebrands, and ongoing publishing require their own scope. This is maintenance and improvement support, with no promise of business growth.

Are monthly services locked in?

Monthly services are billed in advance and run month to month. Either side can pause or end with two weeks’ notice. Extra work is quoted before it begins. The publishing partnership is a pilot, with scope and fit reviewed after the first month.

Tell us what feels outgrown.We’ll find the right starting point.

Send what you sell, what is getting in the way, and what needs to move. We will recommend the smallest useful engagement and define the scope before you commit.

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